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Company Culture

 Posted by Bari Schanerman

 Saturday December 16, 2017

  Company Culture

Today I spent some time reading a book that was recommended to me by a Café Coach, otherwise known as a branch manager of a financial institution. Peets Coffee and Capital One have opened a location on Miracle Mile, in Coral Gables and it was opening day when I walked by.   I was so interested to learn more about this different concept and found out about the book, Primed to Perform by Neel Doshi & Lindsay McGregor, about building high performing cultures through the science of motivation.


The book shares information on the direct motives, play, purpose, potential and the Indirect motives, emotional pressure, economic pressure, inertia and how these motives impact human performance and define total motivation (ToMo). The reasons or motives form a spectrum of why people perform an activity that ranges from play to inertia


Direct Motives


Indirect Motives

At the end of my conversation with the Café Coach we discovered that we both were involved with two non-profits, Casa Valentina (assists Foster kids that age out of the system at 18), and L.E.A.P. (A year long program for women in Homestead Prison that apply to be in a class learning new skills as well as many other things before their release.) What a small world considering all the non-profits that are in Miami.


Earlier this week, we gave a talk at a Lunch and Learn at Serendipity Labs that was titled Company Culture, Communication and Conflicts. On Friday I attended a networking lunch and one of the topics for the talk was Creating a Company Culture.


It’s interesting to me that company culture keeps coming up this week. Company culture can be intentional or unintentional – it is a choice. Without intention company culture will appear. Tony Hsieh shares his personal story of his first business and how bad the culture became because it was not intentional – so bad that he sold the company and walked away from a huge sum of money when he realized he could not spend another day in this culture. Today, the Zappos story of culture is used as an example of an intentional culture that is transparent and shared with everyone.


Years ago when I read Tony Hsieh’s book, Delivering Happiness I realized how important culture is in a business and how few businesses create an intentional culture that can be shared with ease and enjoyed by everyone. Southwest Airlines is another example of a company with a transparent culture that is felt with every interaction.


Are you a business owner? Have you created the culture you want for your business?   Do you feel the culture when you visit the business? How do you communicate your culture to the inside and outside?


If you have not taken this step and would like to take your business to the next level by creating an intentional culture within your organization, please contact us to see what is possible.